When it comes to the world of real estate, selling properties has never been more challenging. Not only is technology transforming how buyers view properties, but there is now more competition than ever. That means trying to stand out from the crowd can be incredibly tough.
However, despite these many changes, one thing that continues to make listings stand out from the rest is high-quality photography. Many realtors might be tempted to take these photos themselves; after all, thanks to the advancement of smartphones, we all carry around fantastic cameras in our pockets, but these snaps are no substitute for hiring a professional real estate photographer.
Benefits of hiring a real estate photographer
Not sure if your real estate business could benefit from a professional real estate photographer? Here are five reasons you should consider hiring one:
1) Equipment
While modern smartphones feature great cameras, they are still no substitute for a professional camera. Working with an experienced real estate photographer will ensure you can benefit from the very best equipment possible.
Of course, not only do professional photographers have the best equipment, but they also have the eye to capture the perfect images. This will ensure they can bring the property to life and entice buyers to find out more, with research showing that 83% of buyers stated that high-quality images are incredibly important when deciding which homes to visit.
2) Showcase you care
While a professional photographer will be able to showcase the best features of the property you are selling, they will also help to showcase your personal brand. In this fast-paced world, consumers are increasingly looking for personalization and quality.
Professional real estate photography is your chance to show that you care about the properties you are selling and the clients you work with, going above and beyond to provide exemplary service.
3) Improve your ROI
Alongside helping you to entice more buyers to visit the property, realtors who invest in professional photography are able to benefit from a much greater commission. Despite its importance, just 35% of realtors utilize professional photography, even though it has been shown that outsourcing photography can lead to twice as much commission on every sale.
4) More efficient
Realtors increasingly have to do more, which can mean you feel like you are always on the go. A professional real estate photographer will be able to take the stress and worry of capturing images away from you, giving you more time to focus on giving your clients the very best experience.
A professional photographer will be able to plan the entire shoot for you. They will understand what images work, the best time of day to capture images, and how to capture the perfect shot every time. They will also understand the tips and tricks to make each image as enticing as possible, such as turning on lights, opening curtains, and removing clutter.
5) Versatile
Using high-quality and professional images is also a much more versatile solution, allowing you to use them across various marketing materials, including brochures, websites, and social media. The more captivating your images, the more likely buyers are to get in touch to find out more.
Looking for a professional real estate photographer?
Are you looking to elevate your real estate business to the next level with professional photography? Here at Lux Point, we pride ourselves on delivering the most engaging and enticing images possible for our clients.
With over ten years of experience in visual arts, we support our customers every step of the way, offering photography, videography, 3D tours, aerial imagery, and more.
Want to find out more? Get in touch today!